Local Service Ads Management for HVAC Contractors
Local Service Ads put your shop at the very top of Google with the Google Guaranteed or Google Screened badge, and you pay per lead instead of per click. For urgent heating and cooling calls, they are often the fastest channel to turn on.
Free Missed-Call & Booking Audit
We test-call your shop, read your call tracking and Google profile, and show you where booked jobs are leaking. 30-minute review call.
Why it matters
Pay per lead only works if you manage the leads
LSA ranking depends on your reviews, responsiveness, proximity and budget. Responsiveness matters a lot: missed LSA calls hurt your position. That is why we run LSA together with call answering, not on its own.
We also dispute leads that should not have been charged (wrong service, outside area, spam) and track which LSA leads became booked jobs, so you know what each job actually cost.
What's included
- Account setup, background checks and license verification support
- Service and job-type selection matched to what you want to sell
- Budget and bidding by season
- Weekly lead review and dispute filing
- Booking-rate tracking and responsiveness alerts
- Cost per booked job, reported monthly
How it works
From kickoff to booked jobs
- 1
Set up or audit
We get you verified or audit an existing account for wasted job types.
- 2
Answer every lead
Calls routed to the answer layer so responsiveness stays high.
- 3
Dispute and tune
Weekly lead review, disputes filed, job types and budget adjusted.
- 4
Report
Cost per lead and per booked job, by month and by season.
Fit
Who this is for, and who it isn't
A good fit
- Shops that need calls fast
- Licensed, insured businesses that can pass verification
- Teams that can answer or call back within minutes
Not a fit
- Shops that cannot answer during business hours
- Businesses in categories or areas where LSA is not available
FAQ
Local Service Ads questions
How much do Local Service Ads cost?
You pay Google per lead, at a price Google sets by market and job type, from your own account. Our management is part of the Growth plan, quoted after the free audit.
Can I get refunds for bad leads?
You can dispute leads that do not match your services or area. We review every lead weekly and file the disputes for you; Google decides.
LSA or Google Ads?
Usually both. LSA tends to win urgent calls at a predictable price; search ads give you more control for replacement and install keywords.
Related: HVAC SEO · Google Business Profile · Call tracking & answering
Find out how many jobs your phone is losing.
The audit is free, takes 30 minutes of your time, and you keep the findings whether or not we work together.