Marketing for HVAC Companies That Books More Jobs.
We get your shop found, make sure every call gets answered, and report the results in booked jobs and installs, not rankings and clicks.
- Built only for residential and light-commercial HVAC
- Call tracking and after-hours answering included, not upsold
- Results matched to your ServiceTitan, Housecall Pro or Jobber data
Free Missed-Call & Booking Audit
We test-call your shop, read your call tracking and Google profile, and show you where booked jobs are leaking. 30-minute review call.
The numbers we build around
An HVAC phone call can be worth thousands. Every missed one is a job for someone else.
These are the figures our system is designed around. We will publish our own client numbers when pilot accounts have 90 days of data.
Average installed cost of an HVAC system replacement. One extra install a month changes the year.
Average cost per lead from Google Ads for HVAC. The question is what each booked job costs, not each lead.
HVAC systems replaced in the U.S. each year. Every one starts with a homeowner choosing who to call.
Source: Simpro 2026
Industry figures, not client results. For results from our own work, see case studies.
Results
Work we've done, labeled honestly
Home-service and local-service campaigns run by our team, each labeled with its real industry and linked to the original.
LSA + voice AI agent
LSA built from scratch, ads running 24/7, and a voice AI agent that booked its first appointment on its own within weeks.
Read the case study →
Off shared leads, 0 → 25 jobs/mo
Moved off a lead marketplace onto its own site and Google Ads: 0 to 25 jobs a month, cost per click from $15.27 to $5.21.
Read the case study →
IAQ: 2–4 calls a day
Replaced Angi and HomeAdvisor with an owned PPC campaign: at least one qualified lead a day within 90 days, now 2 to 4 calls a day.
Read the case study →Definition
What is HVAC marketing?
HVAC marketing is the work of getting homeowners who need heating or cooling help to find your company, call you, and book a visit. Done well, it is measured in answered calls, booked jobs and installs, not in website traffic.
For most shops that means four things working together: a Google Business Profile that wins the map pack, Local Service Ads and search ads for urgent demand, a website that turns visits into calls and estimate requests, and a phone process that answers every call. Miss any one and the others leak.
How it works
The Call-to-Job system
Most HVAC marketing stops at the phone ringing. Ours follows the call to a booked job, then to a maintenance plan that brings the customer back.
- 1
Found
Show up where homeowners look when the AC quits: the map pack, Local Service Ads, search and AI answers.
SEO · Google Business Profile · LSA - 2
Answered
Every call tracked and answered, including nights and the first hot weekend of the year.
Call tracking · answer layer · text-back - 3
Booked
Repair calls go on the board. Replacement shoppers get an estimate visit and a financing path.
Estimate funnel · financing pages - 4
Kept
Turn one-time customers into maintenance-plan members, reviews and referrals.
Maintenance plans · reviews · referral
Services
What we run for HVAC companies
Each service is built for HVAC shops and reported in booked jobs, not traffic.
HVAC SEO
Service-area pages, repair-vs-replace content and local links that rank for searches that turn into jobs.
Learn more →Google Business Profile
Win the map pack: categories, services, photos, reviews, posts, and help if your profile gets suspended.
Learn more →Local Service Ads
Google Guaranteed placement above the map: setup, budgets, lead disputes and booking-rate tracking.
Learn more →Call tracking & answering
Every call tracked to its source and answered, including nights, weekends and the first heat wave.
Learn more →Also available: Google Ads for HVAC, HVAC website design, AI search visibility, review generation, Meta and YouTube ads, maintenance-plan marketing. Ask on your audit call.
Who we serve
Built around how your shop makes money
A replacement-heavy shop and a service-and-repair shop need different marketing. We start from how your business actually makes money.
Compare
HVAC Inbound vs the usual options
Most HVAC owners have tried a generalist agency or a lead marketplace. Here is how we differ.
| HVAC Inbound | Generalist agency | Lead marketplace | |
|---|---|---|---|
| Who it serves | HVAC companies only | Any industry | Many trades |
| How results are reported | Answered calls, booked jobs, revenue influenced | Traffic, rankings, clicks | Leads delivered |
| Call answering | Included: tracking, after-hours, text-back | Rarely | Not included |
| Leads shared with competitors | Never | No | Often |
| Who owns the accounts | You | Often the agency | The marketplace |
| Contract | Month-to-month | Often 6 to 12 months | Varies |
| Seasonal planning | Spring and fall campaigns planned 90 days ahead | Varies | None |
No lock-in
Your accounts. Your data. Your call.
Agencies that own your Google Business Profile or tracking numbers own your phone. We don't work that way.
Who owns HVAC Inbound →- Month-to-month. No annual contract. Stay because it works.
- You own every account. Website, Google Business Profile, ad accounts, call tracking numbers and data are in your name.
- One named strategist. The same person every month, who knows your trucks, your margins and your season.
- Reporting in jobs. Answered calls, booked jobs and revenue influenced, matched to your ServiceTitan, Housecall Pro, Jobber or FieldEdge data.
Getting started
Your first conversation, in three steps
- 1
Request the audit
Two minutes on the form. Tell us your website and how many trucks you run.
- 2
We test and dig
We call your shop, read your Google profile and call sources, and map where jobs leak.
- 3
Review call, 30 minutes
We show you the findings and the three fixes worth the most. You decide what happens next.
Founding clients
Founding client program: 3 to 5 shops, one per service area
Our first clients get the full Growth scope at a reduced founding rate, market exclusivity in their area, and a seat in a weekly mastermind of home-service owners. In return, we ask to publish your results (anonymized if you prefer).
- Market exclusivity: no other HVAC company in your area while you stay
- Reduced founding rate, locked for as long as you remain a client
- Optional weekly Home Services Mastermind to build your referral network
Free playbook
The HVAC Missed-Call Playbook
12 practical fixes that turn more of the calls you already get into booked jobs and installs.
Get the free playbook
FAQ
Straight answers, including price
How much does HVAC marketing cost?
Every engagement is quoted in writing after your free audit, based on your service area, number of locations and the channels you need, before any work starts. Every plan is month-to-month, and ad spend is paid directly from your own Google and Meta accounts, so you always see what the platforms charged. See how pricing works.
Do I have to sign a long-term contract?
No. Every plan is month-to-month. If it stops working for you, you leave with your website, Google Business Profile, ad accounts, tracking numbers and data.
How long until I see results?
Call tracking and answering changes show up in the first month. Local Service Ads and paid search usually produce calls within weeks. Map-pack and organic gains typically take three to six months, depending on your market and starting point.
Do you work with my field service software?
Yes. We match calls and leads to booked jobs using exports or integrations from ServiceTitan, Housecall Pro, Jobber or FieldEdge, so the report shows jobs and revenue, not just leads.
Do you work with other HVAC companies in my area?
Founding clients get market exclusivity: while they stay, we take no other HVAC company in their service area. For everyone else, we limit competing shops per area and tell you on the audit call if we already work with someone you compete with. See the founding program.
What is the free audit, really?
We test-call your business during and after hours, review your Google Business Profile and call sources, and walk you through what we found on a 30-minute call. You keep the findings either way.
Newsletter
Booked Jobs Weekly
One email a week for HVAC owners: what is changing on Google, what is working on calls and estimates, and the season ahead. No fluff, unsubscribe anytime.
Find out how many jobs your phone is losing.
The audit is free, takes 30 minutes of your time, and you keep the findings whether or not we work together.